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Jaime Hayón, Designer

The London Design Festival is a platform for the widest spectrum of design disciplines, brought together as a unique and accessible program.  This is where we enter designer, Jaime Hayón launching his furniture, Sé Collection II, this week at the Festival.  Born and trained in Madrid, he was forged as a designer with Fabrica, the breeding ground of creativity run by Benetton near the Italian city of Treviso.  His tubular club chair below is evidence that he pushed the boundaries to give us what can only be described as haute couture furniture.

Side tables the Jaime way.

Coffee Tables

The information that follows is from Sé:

Sé collection by Jaime Hayón launching at The London Design Festival, September 2010

"Solid bronze side tables with fantastic curves.  Bold colors applied to confident shapes.  A sofa and armchair delicately proportioned but with a wit and presence that sets them apart from any other chair.  The upholstery is refined, the styling almost classic but with a look of something very new, very now."

Sé Collection

221 Brompton Road

London, SW3 2EJ

10am - 6pm daily

OK, he doesn't own any pets, doesn't read design magazines, likes Jeff Koons and gets his news from the internet although, he likes to read newspapers.  Hhmmm, could be a keeper here.